Wednesday, September 17, 2014

Amaranthe premiere new video clip

Metalnews Power of
A mere week after premiering the brand new song "Drop Dead Cynical”, the first sonic taste of the new album "MASSIVE ADDICTIVE", due out October 20 via Spinefarm Records, Amaranthe have followed up by debuting the accompanying and thoroughly majestic video for the song. This is one video you do not want to miss because it is over the top in all the right ways.

There's more than a dozen MMA fighters, cheerleaders and lots and lots of pyro in this new Amaranthe vid. That all adds up to one helluva experience. The band once again teamed with director Patric Ullaeus for this visual spectacle. And trust us. It is a spectacle.

Watch the video for "Drop Dead Cynical” here.

"We can now finally unleash the 'Drop Dead Cynical' video, directed by master director Patric Ullaeus," Amaranthe guitarist Olof Mörck said. "It is energetic, bombastic and explosive, just like you have come to expect from Amaranthe's videos, and the powerful delivery of the song is accentuated by the martial combat throughout the video. As always, you are in for a visual treat; more than 15 MMA fighters, cheerleaders and enough flames to light the heavens on fire! Get ready to be entertained!"
01. Dynamite
02. Drop Dead Cynical
03. Trinity
04. Massive Addictive
05. Digital World
06. True
07. Unreal
08. Over and Done
09. Danger Zone
10. Skyline
11. An Ordinary Abnormality
12. Exhale

The 12-song album is a flawlessly executed clinic of masterfully and carefully crafted European metal, boasting Olof Mörck's surgically precise riffs and soaring solos alongside Morten Løwe Sørensen's rhythmic thrust and Johan Andreassen's booming low-frequency assault. Elise Ryd's vocals are as emotive and empowering as ever, filling the room, while Jake E's melodic vocal are an outpouring of power. New screamer Henrik Englund Wilhelmsson puts his stamp on the material, as well.

The sound is both massive and addictive, from the unforgettable, driving sounds of "Drop Dead Cynical" to the anthemic title track to the stadium-sized soar of "Digital World" to the emotionally haunting power semi-ballad "True." "MASSIVE ADDICTIVE" is an exercise in dynamics and is one that refuses to play by any sort of genre-specific, prescribed rules.

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